Turning Point Tour – Pillar Brands

How Pillar Elevated Attendance for a National Arena Tour

Turning Point Ministries had a big goal: surpass previous attendance records for the David Jeremiah Live! tour. But filling seats wasn’t enough—they wanted to create a movement, a sense of unstoppable momentum leading up to each event.

This wasn’t just about promotion. It was about understanding the heartbeat of the Christian audience—what moves them, what inspires them, and what transforms interest into action. To make an impact, we needed to craft messages using Turning Point’s unique voice that didn’t just invite but stirred souls into saying, “This is where I need to be.”

These rallies are at the heart of our mission for reaching people. The partnership with Pillar Brands, and what we got out of the email marketing piece, all felt like it just snapped into place with our vision. We’re thrilled with the increases we saw across the board for our fall rallies, and it says a lot about the collaboration. Pillar Brands speaks our language. They know what matters to our ministry.

Paul Joiner

Creative Director, Turning Point Ministries

10% increase in attendance, blowing past the original goal.

300% increase in email shares, when people forward, you know it’s hitting home.

40% open rate on engagement emails, people weren’t just opening; they were leaning in.

53% open rate for volunteer emails, reflecting a strong volunteer turnout and heightened community involvement.

Personalized Engagement

HOW WE HELPED

Turning Point brought us in to do more than just fill rooms but create an atmosphere of anticipation and engagement for the “David Jeremiah Live!” tour. Our approach hinged on leveraging our intimate knowledge of the target audience and Turning Point’s authentic voice. We didn’t just send invitations—we crafted personal connections, city by city. We created geographically targeted campaigns designed to spark anticipation and drive action

Strategy

Hyper-Targeted Strategy

Different cities. Different mindsets. One unified goal: get people in the room. We knew a one-size-fits-all approach wouldn’t cut it. So we dug deep, shaping each message to speak directly to the hearts and hurdles of each audience. From practical barriers like distance to personal motivators like “what if this is the night that changes everything?”—we tackled it all.

Content

Personalized and Persuasive

Each email was a carefully woven narrative that combined Turning Point’s reliable voice with a persuasive call to action. By articulating the impact of each event—how every sermon was a chance for renewal and every gathering a community strengthening—we turned potential attendees into passionate participants.

How Pillar Elevated Attendance for a National Arena Tour

Paul Joiner

HOW WE HELPED

Hyper-Targeted Strategy

Personalized and Persuasive

Let's Talk

SERVICES

WORK

ABOUT

CAREERS