How Pillar Brands Propelled an existing campaign to New Heights
Turning Point Ministries set out to expand the reach and impact of their “Overcomer” events, a powerful multi-city tour designed to inspire and equip their audience. But to take the campaign to new heights, they needed a bold, high-impact strategy to cut through the noise, inspire action, and fill rooms with engaged participants.
30% growth in the attendee-to-registrant ratio year-over-year, showcasing a more effective conversion strategy.
38% growth in social media followers, significantly expanding the ministry’s digital reach.
33% average click-through rate on social media, reflecting highly engaging content.
Over 250,000 people reached through strategic social media campaigns, amplifying the tour’s message on a large scale.
10% increase in attendance year-over-year, successfully filling rooms and exceeding previous benchmarks.
300% increase in forwarded emails, indicating highly resonant content that recipients were eager to share.
40% open rate for engagement emails, with a robust 14% click-through rate, demonstrating the effectiveness of our personalized content.
53% open rate for event volunteer emails, highlighting a significant boost in community involvement.
Not Just a Campaign
HOW WE HELPED
We stepped in with a vision to transform Turning Point’s aspirations into tangible successes. By weaving together our expertise in digital strategy and our nuanced understanding of the Christian community, we set out to craft a campaign that would magnify Turning Point’s impact both online and in arenas across the nation.
Working in tandem with the Turning Point team, we crafted a strategy that didn’t just promote the campaign but actively moved people to engage. We combined digital precision with an intimate understanding of faith-based communities, being sure that every communication fostered connection, increased attendance, and expanded Turning Point’s influence. Our goal was to drive both digital and in-person participation—transforming casual followers into committed attendees and volunteers.
Email Strategy
Personalized Engagement
Social Media Expansion
