Peoples Church – Pillar Brands

How Pillar Helped Create an Anniversary Celebration That Broke Records

As Peoples Church approached its 70th anniversary, they knew this wasn’t just another milestone—it was a defining moment. They came to Pillar Brands looking for a campaign that would do more than commemorate the past. They needed a bold, unifying movement that would ignite generosity, rally volunteers, and propel their mission forward.

Like many churches planning milestone celebrations, Peoples Church faced key challenges: How do we move beyond nostalgia? How do we engage our people beyond the weekend event? How do we inspire generosity and action for the future? These are the same questions many churches wrestle with, and they require more than just marketing—they need a strategy that moves people.

Pillar Brands didn’t just create a campaign—they guided us through a transformational moment, equipping us with the strategy, messaging, and tools to inspire action, engage our people, and build momentum for the future. If we had to do it all over again, we wouldn’t hesitate—Pillar Brands would be leading the charge.

Brad Liebe

Executive Pastor & COO, Peoples Church

Families Taking Their Next Steps

More than 220 first-time children’s ministry check-ins, reflecting a growing connection with the next generation.

A Generosity Surge

Nearly 650 new financial commitments provided essential support for new projects and expanded ministry efforts.

Life-Changing Faith Decisions

120 baptisms (surpassing our goal by more than 70%) marked life defining faith moments, shaping the church’s future.

An Energized Volunteer Base

280 new volunteers stepped forward, inspired by the opportunity to be part of something bigger than themselves.

Not Just a Campaign

HOW WE HELPED

Pillar Brands sparked the flame of the 70th-anniversary celebration by building a campaign that engineered a high-impact, strategically layered experience designed to drive engagement, generosity, and action over 70 days.

Leveraging the church’s brand identity, we crafted a cohesive and compelling logo and visual language across emails, flyers, advertisements, environmental elements, and more—ensuring every touchpoint reinforced the excitement and mission of the celebration.

We strategically engaged key donors to amplify fundraising efforts, equipping leadership with the right messaging to inspire generosity. We also created designs that brought their physical environment to life, from “the street to the seat.” It all culminated in an open-to-the-community weekend celebration. It was the exclamation point on a campaign that strengthened the bonds of their “faith family” and propelled Peoples Church into its next chapter.

Strategy

Turning Vision Into Action

With a clear roadmap designed to do more than commemorate the past, every touchpoint was built to activate the congregation, encouraging financial generosity, volunteer participation, and deep engagement. A well-timed sequence of emails, promotional materials, donor meetings, and high-energy moments ensured momentum never wavered over the 70 days.

Design

Identity and Visual Style

Our design team established a bold brand with a dynamic visual language that felt modern while staying true to the master brand. We used this brand and design language to create everything from digital assets to large-scale installations to visually tie the campaign together.

Content

Words that Move People

We crafted a series of compelling emails and promotional pieces, including a 70-Day devotional for the congregation. The messaging struck the perfect balance of honoring the church’s legacy while igniting anticipation for the future.

Video

Bringing the Story to Life

Nothing moves people like storytelling through video. We produced a series of emotionally compelling videos featuring heartfelt testimonials. These videos told the story of Peoples Church’s deep-rooted impact, bringing its history and mission to life.

Environmental

Transforming Space into Experience

We transformed the church’s physical environment into a vibrant extension of the celebration. Light pole banners, custom coffee cups, volunteer t-shirts, and large sculpted foam elements turned every corner of the campus into a powerful, immersive experience.

Collaboration

A Team Effort

We worked side by side with Peoples Church, ensuring that every detail, from the speaker scripts to the signage, aligned perfectly with the mission. Every decision was made with strategy, purpose, and precision to ensure the campaign’s success. By fusing strategic planning, breakthrough design, engaging storytelling, and immersive experiences, We helped celebrate a milestone and launched our friends at Peoples Church into their next era of impact.