How Pillar Brands transformed a print newsletter into a vibrant digital communication tool
When we were introduced to The Light House Fresno through a trusted client, we immediately saw a gap and an opportunity. They produced a heartfelt, monthly newsletter that was printed and mailed by hand each month. It took hours to produce, cost hundreds in paper and postage, and still wasn’t connecting the way they hoped, ultimately draining time, money, and momentum.
So we brought a bold recommendation: let’s take this digital. What began as a single idea evolved into a strategic shift that saved resources, expanded their reach, and enhanced how their story is told. The result? A simplified process, stronger stories, and a monthly digital newsletter that saves time, budget, and effort—while delivering stronger results.
Built for Connection. Designed for Impact.
HOW WE HELPED
What began as a request to “freshen things up” became a deeper opportunity. We stepped into this project with a clear focus: create a tool that amplifies their mission, brimming with stories of changed lives, and invites people to engage more deeply. We wanted to help them do more than deliver updates. We were determined to introduce communication that builds trust with donors and shows the large scale impact of The Light House’s ministry.
We built a brand-new email list from scratch and launched a modern, mission-driven newsletter that elevated their design standard and reimagined it as a digital experience. We wanted to be sure it is easy to manage, visually captivating and compelling to read on any device. Each issue now includes compelling headlines, clear next steps and visuals that invite readers to take action—whether giving, registering, or sharing.
The shift is a cost and manpower savings for a communications tool that works every month to grow reach and deepen connection. Aided by the new format and content, The Light House isn’t just seeing readers open the newsletter—they’re acting on it.
Massive List Growth
Subscribers grew by 87% in the first year—and the list keeps expanding.
Amazing Open Rates
The newsletter sees an open rate of 55% or higher every month.
Recurring Cost Savings
Printing, postage, mailing expenses and valuable man-hours become drastically reduced.
Frictionless Engagement
Readers now take action—give, register, or share—with just one click.