How Pillar Brands Turned a Book Launch into a Revenue-Building Platform
When Jamie Adele Wood and the Discovering Truth Ministries team planned their newest book release, they weren’t chasing short-term sales. They sought something deeper: a meaningful relationship with readers, a lasting audience rooted in trust, and a brand presence that would continue to grow long after launch day.
We knew this couldn’t be just a book drop. It needed to be a connected journey—one that reflected the author’s voice, values, and vision at every step. Pillar developed a launch plan that would spark conversation, invite transformation, and build a sustainable brand ecosystem.
Amazon Best Seller status
Launch weekend rankings on Amazon confirmed what mattered most: the message didn’t just reach people—it resonated.
4,200 new email leads
We generated over 4,200 new email leads, building a vibrant list of spiritually engaged readers aligned with the mission and nurtured for lasting connection.
150 five-star reviews in the first 24 hours
The launch reflected a brand voice people trust—every deliverable upheld the author’s message with integrity, building both awareness and genuine connection.
New podcast launch
Jamie’s new podcast immediately widened her message reach to hundreds of new listeners, giving her real-time audience growth and visibility on every podcast platform.
Amplifying What Matters
HOW WE HELPED
Pillar built every component from the idea that relationships—not transactions—create lasting brand momentum. Through a seamless blend of story-driven content, intentional design, and well-timed automation, we transformed the sales funnel into a trust-building engine—guiding readers from initial interest to deeper engagement. From the very first email to long after the final chapter, we created a customer journey that did more than inform… It inspired.
Words That Move
A Funnel That Did More Than Sell
Our team built a lead generation email funnel that captured interest and converted it into meaningful engagement. Designed to feel more like an invitation than a sales pitch, every touchpoint echoed the author’s expert, trustworthy voice—balancing her thought leadership with spiritual depth. The results? Over 4,200 new email subscribers in just four months—each welcomed into a curated nurture sequence that guided them from curiosity to commitment. This was more than list growth. It was audience cultivation.
Impactful Results
Advanced Readers & Real Reviews
We launched a strategic Advanced Reader Campaign ahead of the release, giving select readers early access to the manuscript. Their feedback, excitement, and ultimately their reviews became a key element of the launch momentum. On release weekend, that strategy paid off with a wave of 5-star reviews that boosted visibility and credibility—helping the book climb Amazon’s charts and achieve Best Seller status.
Real-life Stories
A Podcast That Made the Message Stick
We launched a companion podcast that explored the book’s themes in a real-world context. Each episode offered a deeper dive—highlighting life-changing takeaways, featuring stories of transformation from actual readers, and created a two-way conversation with the audience that’s still unfolding. The podcast became more than content—it was community.
A Brand That Lasts
Building a Platform With Staying Power
We didn’t just launch a book—we helped launch a voice. Every touchpoint was intentionally crafted to elevate Jamie Adele Wood as more than an author, but as a trusted guide for spiritually curious readers. The real win? We laid the foundation for a brand that can grow, stretch, and serve far beyond this single release. Because success isn’t a spike—it’s a story in motion.
