How Pillar Brands Built an Enterprise-Level Travel Website That Doubled Online Bookings
Inspiration Travel—the global leader in faith-based group travel—had a growing problem: their digital sales and presence weren’t keeping pace with their mission. Their website functioned more like a brochure than a booking engine: slow, disorganized, and dependent on phone calls to close sales.
Travelers couldn’t book with ease. Partners couldn’t self-serve. And the Inspiration team was bogged down with manual tasks that ultimately had to be coded by a developer for implementation, adding time and cost to every page.
To keep growing in a competitive market and continue serving ministries and travelers with excellence, Inspiration Travel needed more than a new website—they needed a high-converting, automated, mobile-first platform built for both performance and impact.
They were incredible partners in our marketing effectiveness and we’re so grateful for the Pillar team.
Steve Dick
Chariman/Owner, Inspiration Travel
A 286% surge in organic search traffic credited to better structure, clearer messaging, and SEO-friendly pages, leading to explosive growth in discoverability and inbound traffic.
The launch of their new website resulted in a 208% increase in online bookings within the first month, demonstrating that travelers were prepared to book online given the proper tools.
167% increase in overall website traffic across all channels. Website visits skyrocketed, bringing more eyes (and wallets) to every trip.
Automated booking and streamlined user experiences yielded less time on the phones, and more time growing the business for Inspiration’s team. This efficiency allowed them to dedicate more time and resources to activities that directly contributed to business growth.
More Than a Refresh
HOW WE HELPED
With Pillar Brands guiding the strategy and execution, Inspiration Travel launched a fully redesigned site experience that elevated engagement, simplified booking, and increased revenue from day one.
With collaboration from the world’s leading integrated marketing company in travel and hospitality, Pillar Brands helped reimagine Inspiration’s website—transforming it from a passive catalog into a strategic sales engine for the faith-based travel industry. Together, we architected the full journey, empowering passengers to book seamlessly online and giving ministry partners a dashboard that drives action.
The result? A future-ready platform that automates processes, multiplies bookings, and frees the team to focus on what matters most: growing ministry through unforgettable travel experiences.
Content
Messaging That Moves People to Act
Every trip now launches with a dynamic, conversion-ready landing page—automatically generated, visually compelling, and optimized for SEO and user flow. The platform enables personalized sales journeys, video storytelling, and email integration—creating a smarter, more responsive digital experience. This isn’t just a refresh—it’s a flexible system built to grow and connect more personally with travelers.
Powerful Data
A Dashboard That Empowers Partners
Event partners now have personalized dashboards with real-time access to marketing tools, event performance, and sales metrics—turning passive partners into active promoters of their trips.
Technology
A Backend Built for Booking
We implemented a custom inventory and booking engine—giving travelers a better way to book and the Inspiration team more control, visibility, and speed.
Phone Friendly
Mobile-First Design for a Modern Traveler
We overhauled the entire user journey for mobile, ensuring seamless browsing, faster load times, and frictionless booking across every device.
