How Pillar Helped Create an EXPECTATION-SHATTERING FUNDRAISING CAMPAIGN
620% Increase in Donations
Giving skyrocketed, bringing in over $300,000—a sixfold increase over the previous year.
100% of Key Initiatives Funded
Every goal tied to the campaign was fully funded, allowing Fresno Pacific to expand scholarships, academic programs, and campus initiatives.
New & Returning Donors Inspired to Give
By focusing on impact instead of urgency, the campaign engaged not just major donors but students, faculty, and first-time givers—building long-term momentum for future fundraising success.
Deeper Donor Connection & Long-Term Loyalty
This wasn’t a one-time push. Uncommon Heroes built lasting relationships with supporters, proving that generosity thrives when people see the real impact of their giving.
A Multi-Touch Strategy
HOW WE HELPED
Fresno Pacific needed more than a fundraiser—they needed a movement. We shifted the narrative, turning fundraising into impact-driven storytelling with the Uncommon Heroes campaign. We reframed what heroic means by highlighting student and alumni success stories—and invited the community to care about others in a way that generated excitement and new donations from students, faculty and long-time supporters.
We crafted a multi-channel strategy that transformed emails, videos, social media, and direct mail into powerful giving engines. By blending storytelling with strategy, every piece inspired donors to invest in real lives, not just give money.
Words That Move
Messaging That Made People Feel Something
Real-life Stories
Video That Created an Emotional Spark
Wholistic Approach
A Multi-Channel Approach That Kept Momentum High
Impacting Visuals
