How Pillar Brands Catalyzed Community Support for Global Impact
We were blessed to work with Pillar on our unique Adopt-A-Pastor Campaign. I can’t say enough about the impact and effectiveness as they created the idea, assets, and resources we needed for our churches and donors.
They were incredible partners in our marketing effectiveness and we’re so grateful for the Pillar team.
Chad Isenhart
Director, Foursquare Disaster Relief
Engaged with 1,683 first-time donors, demonstrating the campaign’s wide-reaching appeal.
Distributed of 12,400 monthly food kits across 33 countries, directly addressing the immediate needs of pastor families.
We gained an impressive 206% increase in donations year-over-year
An extraordinary 27x ROI on email campaigns—underscored the strategy, efficiency, and effectiveness.
Not Just a Campaign
HOW WE HELPED
Faced with the challenge of breaking through the prevalent doom-and-gloom messaging of the pandemic, we saw a chance to tell a different kind of story. Recognizing the power of personal stories, we launched the Adopt a Pastor campaign, which shifted focus from despair to hope by showcasing the real-life testimonies of pastors affected by the crisis. With the narrative foundation laid in previous collaborations with FDR, we knew these stories of struggle were powerful—but they needed to be told with hope at their heart. Pillar swiftly devised a strategy centered around the strength and resilience of the human spirit.
The Adopt a Pastor campaign exemplifies how strategic foresight, coupled with heartfelt storytelling and innovative marketing tactics, can transform a critical challenge into a sweeping success. This initiative fulfilled immediate needs and laid the groundwork for sustained support and engagement, propelling FDR and its mission into a future filled with hope and expanded possibilities.
Strategy
Turning Vision Into Action
The Adopt a Pastor initiative was born from the idea that personal connection drives generosity. Our strategy was to shift the narrative from despair to possibility, showcasing the profound gratitude and ongoing impact felt by pastors when support reached them. This approach was designed to transform abstract sympathy into tangible support.
Design
A Unified Visual Language
Content
Compelling, Consistent Communication
Video
Stories that Inspire Action
To deepen engagement, Pillar utilized a series of videos featuring heartfelt testimonials from pastors themselves, bringing the reality of their situations to life and highlighting the direct impact of every donation.
