The bottom line
Video is working.
We posted more of it, and it reached far more people than anything else on the account — video views went from about 8,800 a month to about 65,000. See the full breakdown below for details.
The data
Videos published / month
4.2 → 18.7
▲ 348%
Video interactions / month
398 → 4,159
▲ 944%
likes, comments, shares & saves — not a post count
Total account interactions / month
1,551 → 4,309
▲ 178%
likes, comments, shares & saves — all posts
Total account views / month
64.5K → 72.9K
▲ 13%
all posts
Views vs. interactions — what's the difference?
A view counts each time the video was played. An interaction is an action someone took on the post — a like, a comment, a share, or a save. The two are tracked separately; a view is never counted as an interaction.
"Total account interactions" on this report = likes + comments + shares + saves. Instagram also tracks new follows generated by a post, but that's a separate metric and isn't included in this interactions total.
(Before) vs. (After)
Videos published, video views, and video interactions
Video's share of total engagement is growing
Likes, comments, shares & saves by post type — video vs. image/carousel posts (average)
Video (Before)
Video (After)
Image / carousel posts
Full breakdown
(Before) = Jan 1–Jun 30, 2026 (6 months). (After) = Jul 1–Sep 13, 2026 (75 days, ~2.46 months) — its "avg" column normalizes the total to a monthly rate for comparison to (Before) avg. All figures reflect organic Instagram performance.
| Metric |
(Before) total (6 mo) |
(Before) avg |
(After) total (Jul 1–Sep 13) |
(After) avg |
Change |
| Total posts | 121 | 20.2 | 75 | 30.4 | +51% |
| Videos | 25 | 4.2 | 46 | 18.7 | +348% |
| Video views | 53,087 | 8,848 | 160,089 | 64,975 | +634% |
| Video reach | 40,262 | 6,710 | 125,669 | 51,005 | +660% |
| Video interactions (likes, comments, shares, saves) | 2,389 | 398 | 10,246 | 4,159 | +944% |
| Video likes | 2,074 | 346 | 8,222 | 3,337 | +865% |
| Video comments | 75 | 12.5 | 151 | 61.3 | +390% |
| Video shares | 232 | 38.7 | 1,513 | 614 | +1,488% |
| Interactions per video — @inspirationcruises only | — | 15.8 | — | 222.7 | +1,310% |
| Views per video — @inspirationcruises only | — | 560 | — | 3,480 | +522% |
| Total account views (all posts) | 387,079 | 64,513 | 179,528 | 72,864 | +13% |
| Total account interactions (all posts) | 9,306 | 1,551 | 10,616 | 4,309 | +178% |