Athletics Brand Standards Guide
FCS Athletics is the official athletics identity of Fresno Christian Schools. Every logo, color, and mark in this system exists to represent Eagles athletics with consistency, pride, and purpose — on the field, in the gym, on social media, and everywhere in between.
This is a sub-brand of Fresno Christian Schools. That means the athletics identity works alongside the school's main brand — it never replaces it. When in doubt about which mark to use, always default to the full athletics logo or contact administration before publishing.
This guide covers every logo in the FCS Athletics system — what each one is, when to use it, and when not to. Use it before every design project, apparel order, or social post. It takes two minutes to check. It saves significant time and cost to fix later.
FCS Athletics lives under the Fresno Christian Schools brand umbrella. The school's main logo and identity standards always take precedence. Use FCS Athletics marks for athletic-specific contexts. Use FCS main brand marks for school-wide communications.
Before using any logo on a printed item, uniform, or public-facing piece, confirm with FCS administration. New sport marks will be added to this guide as sports programs are developed.
Competing with character. Representing something bigger than the scoreboard. FCS Athletics reflects a community rooted in faith and driven by excellence.
Consistent use of these marks protects the integrity of the school's identity. Every piece that carries an FCS Athletics logo is a reflection of Fresno Christian Schools.
Every mark in the FCS Athletics system has a specific purpose. Use the right logo for the right context. The sections below show every approved mark, what it's called, where it belongs, and how to download it. All logos are available as PNG (digital/print-ready) and EPS (vector, for professional print and production).
The primary FCS Athletics mark. This is the default logo for all general athletics use — if you're unsure which logo to use, start here. It includes the eagle icon, "Fresno Christian" wordmark, and "Eagles" in full.
The eagle icon paired with the "Eagles" wordmark — without the "Fresno Christian" text. Use when a compact mark is needed that still reads as the team identity. More flexible than the full logo for small-format uses.
The "Eagles" text mark only. Three versions cover standard, no-backer, and reversed applications. Use in combination with other athletic marks when the full logo isn't the right format — not as a standalone primary identifier.
The "Fresno Christian" text mark on its own. Use when the school name needs to appear without the eagle or emblem — such as in layouts where the icon mark appears separately, or in specific apparel text treatments.
The standalone eagle mark — no text, no backer. Use only when the FCS Athletics context is already established. Never use as a standalone identifier on a piece that doesn't also include the full logo or school name.
A distinctive eagle mark combined with the school initials with outline detailing. The FC-Eagle is one of the most versatile marks in the system — it works across a wide range of applications.
A compact shield/emblem mark combining "FC" within the athletics identity. Use when space is limited or a badge-style treatment is needed. Three versions cover all production scenarios.
The full FCS Athletics mascot illustration. High-energy, expressive, and built for fan-facing contexts. Not a substitute for the primary logo — use when energy and spirit are the goal, not institutional identity.
Full athletics logos customized for individual sports. These are the primary marks for sport-specific materials. Use these instead of the general Full Main logo when the sport context is clear. Additional sport logos will be added as programs are developed.
A custom script treatment for baseball/softball-specific use. This mark carries the energy of the sport and is approved for baseball and softball contexts only — uniforms, dugout signage, social media, and related materials.
The FCS Athletics helmet graphic. This mark is specific to football contexts. Do not use it in non-football athletics materials — it implies football and will confuse the identity on other sport contexts.
| Logo | Use It For | Do Not Use For |
|---|---|---|
| Full Athletics Logo | General athletics use — social media, flyers, programs, banners, digital. Default when unsure. | Sport-specific materials where a sport-specific mark exists |
| Icon + Eagles | Secondary logo in compact formats — social stories, apparel tags, small signage, scoreboard graphics | Primary logo position where full logo fits — use Full Athletics Logo instead |
| Eagles Wordmark | Supporting text element in multi-element layouts, overlay type treatments, apparel type | Standalone primary identifier on any external piece |
| Fresno Christian Wordmark | Layouts where school name appears separately from the icon mark, specific apparel text treatments | Replacing the full logo — must always be used alongside another athletics mark |
| Eagle Icon (Color) | Secondary element in layouts, spirit wear watermarks, overlays where FCS Athletics identity is already established | Standalone primary identifier — never as the only logo on a piece |
| Eagle Icon (White) | Reversed applications, dark apparel screen printing, foil on dark surfaces | Light backgrounds — use color version |
| The FC-Eagle | Versatile eagle mark with outline detail — apparel, print, digital, signage, spirit wear | Standalone primary identifier — pair with the full logo on primary placements |
| FC Emblem (Color) | Patches, embroidery, compact spaces, stickers, profile badges | Primary logo position on any piece — always secondary to the full logo |
| FC Emblem (Black) | Single-color print, engraving, B&W documents, dark ink on light apparel | Any full-color application — use the color version instead |
| FC Emblem (Outlined) | Embroidery Only Stitched applications where the emblem needs outline definition | Print, digital, or screen printing — use the color or black emblem instead |
| Mascot | Spirit wear, fan gear, pep rallies, booster materials, high-energy social media | Formal materials, school-wide communications, any context representing FCS as an institution |
| Full Logo — Football | Football Only All football-specific materials — programs, social, banners, apparel, schedules | General athletics use or other sports |
| Full Logo — Volleyball | Volleyball Only All volleyball-specific materials — programs, social, banners, schedules | General athletics use or other sports |
| Baseball & Softball Script (Color) | Baseball & Softball Jerseys, social media, dugout graphics, merchandise, schedule cards | Any non-baseball/softball athletics material |
| Baseball & Softball Script (Black) | Baseball & Softball Single-color applications, embroidery, B&W printing | Any non-baseball/softball athletics material |
| Helmet Mark | Football Only Game programs, football social, football spirit wear, fan graphics | Any non-football athletics material |
FCS Athletics uses the same official color palette as Fresno Christian Schools. These three colors are the only approved colors for all athletics identity materials. Do not introduce new colors — including team-specific accent colors — without written approval from FCS administration.
Primary jersey color, primary apparel, signage backgrounds, social media graphics, print materials. The dominant color in any athletics piece.
Secondary apparel accents, trim, supporting design elements. Never used as the primary background color in athletics materials. Always secondary to maroon.
Dark apparel alternate, outlines, typography, and supporting elements. Can serve as an alternative dark background to maroon in specific design contexts.
Heritage Maroon is the dominant color in all FCS Athletics materials. It should appear in the majority of any athletics piece — jerseys, signage, print, digital. Silver and black support; they do not lead.
Do not introduce any additional colors — including sport-specific accents, neutrals, or trendy additions — without written approval from FCS administration. The three-color system is intentional and enforced.
White (#FFFFFF) may be used freely as a background, text color, or reversed element. It is not a fourth brand color — it is a neutral that works alongside all three brand colors in any combination.
FCS Athletics uses the same typefaces as the Fresno Christian Schools main brand. No alternate fonts are approved. If a vendor, coach, or designer requests a different font, refer them to this guide or to FCS administration before proceeding.
Always download from this library. Never use saved files from emails, screenshots, or prior versions. These are the only approved, current files for FCS Athletics.
All FCS Athletics logos in PNG format. Use for social media, presentations, digital graphics, and general print applications where a vector file is not required.
Download PNG FilesAll FCS Athletics logos in EPS vector format. Required for professional print production, large-format signage, embroidery digitizing, and any vendor producing physical materials.
Download EPS FilesAlways provide vendors with EPS files. If a vendor asks for a different format or says they need to "redraw" the logo, direct them to this guide or contact FCS administration. Do not allow vendors to recreate, redraw, or modify any FCS Athletics mark for any reason.