How Pillar Brands Built a Revenue-generating Email Strategy That Improves Year-over-year
For decades, Inspiration Travel relied on printed brochures to inspire travelers and drive bookings. Then, COVID-19 suddenly made their go-to marketing tool obsolete. To keep moving forward, they needed a bold pivot—one that didn’t just replace print but outperformed it.
Two massive challenges emerged:
- Engaging an older audience—altering the habits of travelers who were more comfortable flipping pages than clicking emails.
- Proving that email could be a revenue driver—not just an alternative, but an engine for business growth.
This wasn’t about short-term survival. This was about building a future-proof, high-performing marketing strategy that would keep Inspiration Travel thriving for years to come.
46% average year-over-year revenue growth from email campaigns since 2020
85% increase in email-driven revenue in the first year—proving digital was the future.
Email drives over 60% of all bookings, now the single most valuable conversion tool in their marketing stack.
40% average open rate, peaking at an industry shattering 88%.
A Digital Revolution
HOW WE HELPED
Pillar Brands set out to do more than just move the message from paper to inbox—we engineered an email strategy that became the #1 driver of revenue for Inspiration Travel.
Through precision targeting, high-converting content, and relentless optimization, we turned email into Inspiration Travel’s most valuable marketing asset—one that continues to deliver year after year.
Transform
Scalable, Revenue-Driven Email Strategy
- Transformed from print to a digital-first powerhouse, keeping travelers engaged and inspired.
- Developed a multi-step email sequence designed to guide customers from curiosity to commitment.
- Implemented personalized messaging, ensuring emails spoke directly to each segment of their audience.
Evolve
Continuous Optimization & Expansion
- Used real-time performance data to optimize subject lines, content, and send times for maximum impact.
- Ran A/B tests on CTAs, layouts, and messaging, fine-tuning every detail to increase clicks, conversions, and bookings.
- Scaled the campaign year-over-year, sustaining momentum and driving consistent revenue growth.
